Practicing Professionals Blog by Mark Bullock

“I rarely syndicate someone else’s entire article, as it’s usually only parts of an article or blog post I want to convey in making a point myself. The following was written back in 2006 (ancient history in the online world), and specifically for “sales letters”, but I find the vast majority of the points made to be just as relevant today as then, and almost directly transferable to online content. IE, this is crucial knowledge to have when writing web content” – Mark Bullock

Five Deadly Sales Letter Mistakes
(Re-printed with permission)

By Ernest Nicastro

To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause your prospect to take positive action.

Continue reading →