Marketing after the sale?
Published September 7, 2008 | 
The cost of acquisition of a new client can be very high, both in $$ and your resources and yet the typical practice/firm puts out 80% of it’s marketing effort towards acquiring new clients and only 20% on existing clients. Marketers in the know – know you should reverse these percentages. The fact of the matter is you’ve already made the investment to reach your existing clients, develop a trusted relationship with them, and proven your value to them. – But – do they know how else and in what other ways you can serve them going forward?
Posted in Advertising, Branding, Customer Service, Marketing, Sales | 
Branding, client aquisition, Marketing, referals, Sales | 
Leave a commentFlip every objection into your value – bring it up before they do
Published September 5, 2008 | 
Ever engaged a new client, enrolled a new customer in a service, or sold a new customer a product, only to have the customer back-peddle or worse – cancel after making a purchase commitment because they said – “You didn’t tell me…!!!”?
Posted in Branding, Customer Service, Marketing, Sales | Marketing, objections, Sales, trust, value | Leave a commentPeople trust, enjoy, prefer (and ultimatly BUY) what is familiar
Published September 5, 2008 | This is an interesting marketing thumb rule in that it speaks volumes to how people make decisions about what and when to purchase, and where and/or whom to purchase from….
Posted in Branding, Customer Service, Marketing, Sales | consistancy, Customer Service, Marketing, Sales | 1 Comment
