Five Deadly Sales Letter (or Website) Mistakes
Published August 5, 2011 | “I rarely syndicate someone else’s entire article, as it’s usually only parts of an article or blog post I want to convey in making a point myself. The following was written back in 2006 (ancient history in the online world), and specifically for “sales letters”, but I find the vast majority of the points made to be just as relevant today as then, and almost directly transferable to online content. IE, this is crucial knowledge to have when writing web content” – Mark Bullock
Five Deadly Sales Letter Mistakes
(Re-printed with permission)
By Ernest Nicastro
To be effective your sales letter must be opened, read, believed and acted upon. In order to do this it must attract attention, warm the interest of the reader, create a desire for your product or service and cause your prospect to take positive action.
Posted in Advertising, Blogging, Marketing, Sales | 
Blog Copy, Web Content That Sells, Website Copy | 
Leave a commentThe (not so) Secret Formula for Success as a Practicing Professional!
Published March 24, 2009 | 
Several recent experiences, both personally and professionally, with my clients & others have deeply reinforced to me what I’ve held as an accurate & authentic formula for what it takes to be successful as a Practicing Professional. I assert it holds true regardless of the state of the economy, or almost any other forces we may encounter. In fact this (not so) secret formula seems to hold whether you are a practicing professional, a business owner or an employee. I assert that the (not so) secret formula, as it became more apparent to me a few years ago, is simply the following:
To be successful, you only really need to:
1 – BE People Centric
2 – BE Technology Literate
3 – BE Branding & Marketing Focused – And
4 – Do Great Work
The highest leverage client retention tool yet!
Published September 10, 2008 | 
What do your clients think about you, but aren’t telling you? What comes to their minds when they think about making an appointment with you? What do they unconsciously know they can count on from you?
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Posted in Advertising, Branding, Customer Service, Marketing, Sales | Branding, consistancy, Honor, Integrity, Marketing | 1 CommentMarketing after the sale?
Published September 7, 2008 | 
The cost of acquisition of a new client can be very high, both in $$ and your resources and yet the typical practice/firm puts out 80% of it’s marketing effort towards acquiring new clients and only 20% on existing clients. Marketers in the know – know you should reverse these percentages. The fact of the matter is you’ve already made the investment to reach your existing clients, develop a trusted relationship with them, and proven your value to them. – But – do they know how else and in what other ways you can serve them going forward?
Posted in Advertising, Branding, Customer Service, Marketing, Sales | Branding, client aquisition, Marketing, referals, Sales | Leave a commentInvite people to attend the tradeshow where you’re exhibiting
Published September 5, 2008 | 
Ok, so you decided to bite the bullet and shell out the investment for a trade show exhibit. You got yourself a nice backdrop, table display, handouts, etc. You showed up on time, and “manned” the booth from opening to closing waiting for people to walk up to you. Now I’ll bet you’re very disappointed with the results. What did you miss?
Posted in Advertising, Branding, Marketing, Trade Shows | Branding, exhibiting, Marketing, Trade Shows | Leave a comment
